A world where every family's flavors and stories live on — searchable, shareable, and never forgotten.

Why we're building this

We kept noticing the same thing in our own families: a dish everyone loved, a technique only one person still remembered, a story that only came up once a year at the table. Nothing written down, nothing backed up — just passed along by memory, and getting a little harder to pass on with every year that goes by.

Moves, migration, and busy lives make it harder for generations to cook and share together. When a recipe disappears, it isn't just a dish that's lost — it's a piece of a family's story.

We're a team of five, each bringing our own family's food traditions to this project — different cuisines, different ways of passing recipes down, but the same worry that they could quietly disappear. That's personal to us. It's also why we're starting close to home, through our own families and communities, to find the first families who'll help us build this right.

Our team

Roots & Recipes is built by a five-person team, each running one part of the venture.

Xuan Yao, CEO & Web Product Xuan Yao

CEO & Web Product

Leading the team & building the site

Zhengye Lin, Marketing-Content Zhengye Lin

Marketing-Content

Telling our story

Yihong Sun, Research / Competitive Analysis Yihong Sun

Research / Competitive Analysis

Making sure we're building the right thing

Joseph Knight-Jones, Operations & Watchdog Joseph Knight-Jones

Operations & Watchdog

Keeping things running smoothly & safe

Ashleigh Facey, Family Memory Ashleigh Facey

Family Memory

Organizing your family's recipes & stories

Ready to save your family's recipes?

Join the Waitlist

Free during our early beta.